This Life that Period
Few days ago, in the morning i generally
decided to go to one of the small kirana shops ( grocery) near Chintal basti in
khairtabad . I deliberately avoided our, this generation evil, Super Bazar and mall, not that i dislike them
or have some reservation but just for old time purpose i went to this
shop. This is a typical store where
everything is in disarray and only the shop keeper and rarely a helping boy
would know where what is in the stores and in a jiffy they will give you
without any irritation or smile.
Before plastic usage days, they would pack in a thick paper made covers or just wrap in a news paper, what was called “Potlam” in telugu. There is some romanticism about these places. I would love to buy stuff from these places and the best part of these stores unlike the latest ones is that there is no temptation except the transparent jar of cabury’s.
Before plastic usage days, they would pack in a thick paper made covers or just wrap in a news paper, what was called “Potlam” in telugu. There is some romanticism about these places. I would love to buy stuff from these places and the best part of these stores unlike the latest ones is that there is no temptation except the transparent jar of cabury’s.
The
entire business model was the availability of all items and being able to give
in smallest quantities also. For many people they would even give a month’s
credit with the very informal maintenance of books. What was best about these
places and people is the emotional connect which is totally absent in malls.
These big stores are like the stiff humans of this decade who think it’s risky
to smile or greet or talk to the known faces too, forget the strangers.
As a child, i remember talking to everyone coming to the store and a small talk for a minute would bring some smile, some comfort to take come. Now the exhaustion in the queue or the temptation to buy more than what is needed or what is used is painful.
As a child, i remember talking to everyone coming to the store and a small talk for a minute would bring some smile, some comfort to take come. Now the exhaustion in the queue or the temptation to buy more than what is needed or what is used is painful.
I will
beg to differ and won’t mind arguing if someone talks about the hygiene in
these big good looking stores. Several times the items got spoiled or were
infested with germs of all kinds, including one coming into the Mirchi powder
after few days. Gosh it’s real and i don’t go with the outer looks. Not to
blame anyone, nor is this any suggestion but its like saying five star hotel’s
food is more hygienic than the road side hotels. That’s not the debate here at
all.
The most
emotional thing which stuck me was the coming of 2 small children aged 4 and 5
to buy 5 rupees vimbar in that chintal basti shop. Somehow i would have felt
happ if they had come to buy some
chocolates or some snacks like lays.. I just bought them some stuff to eat and
they refused to take the same. I was touched at their maturity to say NO but
felt may be their elders might scold them and ask several questions on how and
why? I experienced some innocence about these poor looking and sharp innocent
children. I hugged them, asked their names and said it’s ok to take this. They
took this and kept walking away and looking back. God knows what they had in
mind but i only felt that their elders should not scold them. That day, that
moment was emotionally satisfying and felt good.
This small happiness is not experienced by me in big stores. The small stores are some kind of microcosm of life. I am sure everyone who is born before 1980’s would have many tales of some small time shops and experiences.
This small happiness is not experienced by me in big stores. The small stores are some kind of microcosm of life. I am sure everyone who is born before 1980’s would have many tales of some small time shops and experiences.
World
grows bigger, things gets more and more systematized, organized, and there is
accountability and there is decoration, there is external beauty and so many
things to buy and afford. But the small happiness has to be searched and got to
make life more meaningful, joyous and fulfilling. I feel so and few might also
feel the same. One way is go to a small shop, small hair cutting saloon, old
hotels, old bazaars, and of course meet old friends and old people.
Life
is beautiful in its innocence and this is what is missing in life. There is too
much smartness around and little happiness can be got only in re discovering
this innocence which is still there in abundance if you want to discover. Take
a walk, go to old temple and sit there and watch people. Go to old bazaar and
just buy some loose stuff or just walk down across the street and watch all
that is going on.
Very true sir
ReplyDeletekabhii ret ke unche tiilon pe jaanaa
gharaunde banaanaa banaake mitaanaa
vo maasuum chahat kii tasviir apanii
vo kvaabon khilaunon kii jaagiir apanii
na duniyaa kaa gam thaa na rishton ke bandhan
badii khuubasuurat thii vo zindagaanii
This comment has been removed by the author.
DeleteWonderful write up. Myself having my roots from a village, would always feel happy whenever I recollect that innocent yet (hence) pure form of life with plenty of simplicity.
ReplyDeleteI feel being simple is almost getting difficult these days. most of the times not because one don't want to be but due to lack of time from building false prestiges and materialistic clouds aroud oneself. But I agree with your opinion that true bliss of innocense and selfless human interactions are still in existance but we need to explore at few places of worship, places where literacy is less, and also at places where the technology invasion is very poor.
But the definitions of happy memories do change from generations to generations. The current generation will surely feel happy tomorrow when they recollect the present days of going to the super market and physically picking up things they wanted but not by just ording online or placing standard instructions to deliver at scheduled date n time of each month for the entire year.
But one thing will remain constant across the generations that "every ones' grand parents are happier and contended than them and their parents".
Once again thanks for making me travel backwords in the forth dimension.
Regards,
Nedunuri
just loved it sir. Okkasari naa chinnatanam gurtochhindi.
ReplyDeletewarm regards,
shyam sharma
The blog reminds me of one scene in this movie, "Pilla Zamindar" where the hero (Nani) says to his friends that while he was not at all satisfied when he spent more than Rs.5000 a day in city and in the village, he was so happy and so much satisfied spending not more than Rs.500 in that "Santa". What I meant was that satisfaction comes from within and not from an outside thing. Just as you said that small shops were a place where customer-business relationship really moved to great heights even before the latest marketing trends appeared in India. Those petty shopkeepers were pretty good at maintaining customer relationships when the corporate business in India did not know about the concept of Customer Relationship management.
ReplyDeleteYeah, and today we can see that shopping malls do not recognize you as a person anymore. They only acknowledge you when you carry a fat wallet filled with cash and cards worth millions. Even if you are a regular buyer there, they will only recognize you with an identity card, in their case a membership card or "Loyalty card" that they throw at people who just want to die for discounts of not more than 1 to 5%.
And it is like a dream or may be a nightmare to ask credit, even when u have shopped in those malls for many years and still carry that loyalty card of yours.
anna.. very true..i remember my childhood when my father was running a grocery shop in chintal basti itself...only thing i wish to add to your write up is the special kind of smell in these small grocery shops..you know which comes from the agarbatti...detergents , pulses & spices all mixed in to one...that is unforgettable..
ReplyDeletekeep writing..